Marketing ROI Calculator
Calculate your return on marketing investment and understand the true profitability of your campaigns.
Enter Your Campaign Data
Total revenue from marketing efforts
Total amount spent on marketing
Number of leads generated (for CPL calculation)
Number of sales/conversions (for CPA calculation)
Your ROI Results
Enter your campaign data and click "Calculate ROI" to see your results
How Marketing ROI is Calculated
ROI = ((Revenue - Marketing Spend) / Marketing Spend) × 100Positive ROI: Your marketing is generating more revenue than it costs. Higher is better.
Negative ROI: Your marketing costs exceed the revenue it generates. Time to optimize.
ROI Benchmarks
<0%
Losing Money
0-200%
Needs Work
200-500%
Good
>500%
Excellent
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View all toolsFrequently Asked Questions
A good marketing ROI is typically 5:1 (500%), meaning $5 revenue for every $1 spent. Exceptional ROI is 10:1 (1000%) or higher. An ROI of 2:1 (200%) is the minimum to cover costs. However, benchmarks vary by industry - paid search often sees 200-400%, while email marketing can achieve 3600%. See Google's Think with Google for industry-specific ROI benchmarks.
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