Privacy Policy

Last updated: December 23, 2025

This Privacy Policy describes how True Brew Birdie Ltd. ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website at truebrew-birdie.com.

Your Consent Choices

When you first visit our website, you will see a cookie consent banner. You can choose to:

  • Accept all - Enable analytics and marketing cookies
  • Analytics only - Enable only analytics tracking
  • Reject all - Only essential cookies will be used

Your choice is saved and you can change it at any time.

Information We Collect

Analytics Data

We use analytics tools to understand how visitors use our site:

Google Analytics 4 - We use Google Analytics with server-side tracking to collect pages visited, traffic sources, device information, and geographic location (country/region level). Data is processed through our server at stats.truebrew-birdie.com.

Microsoft Clarity - We use Clarity to understand user behavior through anonymized session recordings and heatmaps.

B2B Visitor Intelligence

As a B2B service provider, we use tools like Albacross, rb2b, and Leadfeeder to identify companies visiting our website based on IP address. These tools identify companies, not individual visitors.

Marketing and Advertising

If you consent to marketing cookies, we may use:

  • Meta (Facebook) Pixel - Tracks conversions from Facebook/Instagram ads
  • LinkedIn Insight Tag - Tracks conversions from LinkedIn ads

Form Data

When you submit forms, we collect your name, email, company information, and inquiry. This data is stored in HubSpot CRM for communication and lead management.

Cookies We Use

Essential Cookies

Required for basic website functionality: session management, consent preferences, security tokens.

Analytics Cookies (Require Consent)

  • _ga, _ga_* - Google Analytics
  • _clck, _clsk - Microsoft Clarity

Marketing Cookies (Require Consent)

  • _fbp, _fbc - Meta Pixel
  • li_fat_id - LinkedIn

Third-Party Services

ServicePurpose
Google AnalyticsAnalytics
Microsoft ClarityUser Behavior
Meta (Facebook)Advertising
LinkedInB2B Advertising
HubSpotCRM
Albacross / rb2b / LeadfeederB2B Intelligence
CloudflareCDN / Security

Your Rights

Under GDPR and similar privacy laws, you have the right to:

  • Access - Request a copy of your personal data
  • Correction - Request correction of inaccurate data
  • Deletion - Request deletion of your data
  • Portability - Request your data in a portable format
  • Object - Object to processing of your data
  • Withdraw consent - Change your cookie preferences at any time

Data Retention

  • Analytics data - Retained for 14 months in Google Analytics
  • CRM data - Retained until you request deletion
  • Server logs - Automatically deleted after 30 days

Contact Us

For privacy-related questions or to exercise your rights:

True Brew Birdie Ltd.
Email: privacy@truebrew-birdie.com

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.