Our History
From Corporate Rebel to Marketing Revolutionary
Corporate Expertise
From Strato to Bild.de to eBay Group
Agency Innovation
Founded multiple successful agencies
Startup Success
€2.5M funded ventures
Digital Pioneer
Performance marketing evolution
Our Rebellious Journey
Breaking Free
After years in the corporate world at companies like Strato and Bild.de, Jan Kutschera breaks free to start his first agency focused on SEO consulting. The rebel spirit begins to take shape.
PR Revolution
Founded PR-Popularity Reference in Berlin, pioneering content marketing for major players like the eBay Group. This marked the beginning of a new approach to digital marketing.
The Reach Group Era
Merged with three other companies to form the reach group, offering full-service performance marketing including Google, Facebook, display advertising, affiliate marketing, and SEO.
New Horizons
After selling his part of the agency, ventured into the automotive industry, securing €2.5M in funding for an innovative aromatherapy startup. A bold move that would later shape True Brew's approach.
Back to Roots
Returned to marketing consulting with a unique perspective from both agency and founder experiences. Started bridging the gap between stakeholders at companies like Laura Seiler and Kruse Türen.
The True Brew Method
Developed the signature True Brew methodology, combining punk rock spirit with proven marketing systems. Helped multiple companies achieve 500%+ marketing ROI through strategic rebellion.
Impact Amplified
Expanded reach to over 150 visionary entrepreneurs and innovative brands. 92% reported transformative shifts in their marketing strategy and team dynamics.
Global Revolution
True Brew Birdie's influence spreads globally, with clients from major brands to disruptive startups. The methodology proves effective across industries and continents.
The Movement Grows
Leading a marketing revolution with over €50M in managed revenue. Working with industry leaders like eBay, RTL, Stern.de, and countless innovative startups.
From the Founder
"I've walked both paths - from corporate structures to startup chaos. That's why True Brew Birdie isn't just another agency. We're a movement that combines punk rock spirit with proven systems, helping entrepreneurs break free from marketing conventions while actually getting results."
— Jan Kutschera, Founder & Director