LTV Calculator
Calculate your Customer Lifetime Value and see if your unit economics are sustainable. Know exactly how much a customer is worth to your business.
Enter Your Metrics
Average amount spent per transaction
How often a customer buys per month
How long a customer stays active
Cost to acquire one customer (for LTV:CAC ratio)
Your Results
Enter your metrics and click "Calculate LTV" to see your results
How LTV is Calculated
LTV = Average Order Value × Purchase Frequency × 12 × Customer LifespanAverage Order Value: The average amount a customer spends per transaction.
Purchase Frequency: How often a customer makes a purchase (per month).
Customer Lifespan: How many years a customer remains active.
Related Tools
View all toolsFrequently Asked Questions
A "good" LTV depends on your industry and business model. For SaaS companies, an LTV of $1,000-$10,000+ is common. For e-commerce, $100-$500 is typical. The key metric is your LTV:CAC ratio - aim for at least 3:1, meaning your LTV should be 3x your Customer Acquisition Cost. According to Harvard Business Review, increasing customer retention by just 5% can increase profits by 25-95%.
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