CAC Calculator
Calculate your Customer Acquisition Cost and see how it compares to industry benchmarks. Know exactly what you're paying to acquire each customer.
Enter Your Acquisition Data
All marketing costs (ads, content, tools, etc.)
Salaries, commissions, tools for sales team
Total number of new customers in this period
Channel Breakdown (optional)
Your CAC Results
Enter your acquisition data and click "Calculate CAC" to see your results
How CAC is Calculated
CAC = (Marketing Spend + Sales Spend) / New Customers AcquiredInclude all costs: Paid ads, content creation, marketing tools, salaries, commissions, and any other acquisition-related expenses.
Time period: Make sure all metrics are from the same time period (e.g., last month, last quarter).
Industry CAC Benchmarks
| Industry | Low | Average | High |
|---|---|---|---|
| SaaS | $100 | $250 | $500 |
| ecommerce | $20 | $45 | $100 |
| fintech | $150 | $400 | $800 |
| marketplace | $30 | $75 | $150 |
| agency | $200 | $500 | $1000 |
Related Tools
View all toolsFrequently Asked Questions
A "good" CAC depends on your LTV. The rule of thumb is LTV:CAC ratio of 3:1 or higher. For SaaS, CAC of $200-$500 is common for SMB customers, while enterprise CAC can be $5,000-$50,000+. E-commerce typically sees $10-$50 CAC. According to First Round Capital's guide to SaaS metrics, always evaluate CAC relative to customer lifetime value.
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